Reverse logistics

Reverse logistics with maximum agility, efficiency and optimization, to increase results and reduce costs.

Reverse logistics or reversible logistics has the function of dealing with the physical flow of the products that a company produces or markets, from the point of consumption to the point of origin, that is, it needs to collect and forward a product that has already been sold or consumed so that it is reused, recycled or disposed of correctly.

In this process, the product can be collected due to problems such as defects, shipping errors or withdrawal. In e-commerce, reverse logistics is used as a strategy to reduce buyer insecurity, since it allows the return and exchange of goods.

In 2010, with the publication of the National Solid Waste Policy (Law No. 12,305), this concept gained prominence and became a priority among entrepreneurs. PNRs encourages manufacturers and suppliers to market products with packaging that can be reused or recycled.

For reverse logistics to work properly, citizens, businesses, and the government need to work together. The citizen has the responsibility to deliver the solid waste, the companies to make the correct destination of what was returned and the government to supervise the whole process.

Tipos de logística reversa

Reverse after-sales logistics

In reverse after-sales logistics, the product is returned before it has been used or in case of little, because it is defective or because of some error in the processing of the order. Thus, companies can work to correct the errors presented, recycle, correctly highlight and even re-market the product.

Reverse post-consumer logistics

In reverse post-consumer logistics, the product after use or due to validity is returned and companies define whether the waste will be reused, recycled or discarded following the standards established by the National Solid Waste Policy.

Reserve logistics can also be used by businesses as strategies to reduce costs and optimize earnings. In this process, it is possible to define points for return of goods, collaborating to reduce transport and storage costs. And an efficient system also offers benefits to customers, who have at their disposal the option of exchange and return, which also contributes to the increase in sales of a company, since confident customers buy more.


The main objectives of reverse logistics are to improve waste management, increase the efficiency of the use of natural resources, through the reuse, recycling and recovery of materials and encourage the creation of sustainable products that include ecological criteria in all its phases.


By opting for logistics, a company can improve its image before consumers, contribute to the environment, benefit the economy, because it generates sustainable resources and encourages recycling, among other things.

Does your company want to contribute to the environment, have a good corporate image, reduce costs and make more profits?

Invest in reverse logistics!

To learn more, contact the Veloce team.

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